Small-business buying guide · Updated October 9, 2026
A landing page is a focused page for one offer and one next step. For an occasional campaign, start with the site builder you already pay for. Use Carrd Pro Standard for a simple standalone page with a custom domain and form. Consider Leadpages Grow or Unbounce Experiment when you will run A/B tests—showing visitors two page versions to compare their responses.
My quick decision: publish the page and send yourself a test lead before adding another subscription. If that works in your current stack, spend the saved budget on the offer and follow-up. A fancy page that sends an inquiry nowhere is just a beautifully designed shrug.
Best first move for an occasional campaign page, provided it can publish a focused page and hand the form to the right person.
A low-cost standalone path with custom domains and forms. The cheaper Lite tier does not include those two essentials.
Choose a plan that actually includes A/B testing, then compare traffic limits and total billing.
Prices and limits below are the public offers I checked on October 9, 2026. Vendors can change them, and tax, billing cadence, add-ons or an existing account can change your total. The linked plan page is the final check before you pay.
What the plans actually buy you
The useful difference is what each plan lets you publish, capture and test. Pick the smallest plan that covers your actual campaign.
Do the math on the job, not the headline price: Carrd’s annual bill can be less than one month of a dedicated testing platform, but they solve different problems. If you do not have traffic or a concrete test question yet, start with the page you can publish and follow up reliably.
When your existing site is enough
If you already have a website, make one focused campaign page there first. Remove the usual navigation if your platform permits it, match the page to the ad or email promise, and use one clear next step: book, request a quote or join the list. Submit the form yourself, then check who receives it and what happens next.
This route can fail if your plan restricts custom domains or forms, the page loads poorly, or the lead cannot reach your CRM or inbox. Those are reasons to inspect your current plan and workflow. They are not automatic reasons to buy a new builder. If the job is a whole site rather than one campaign, see our small-business website builder guide.
When Leadpages or Unbounce earns its cost
A/B testing is useful when you can run enough comparable traffic to learn something. Before paying for the feature, write down the question: will a shorter form produce more useful inquiries? Will a clearer offer help visitors book? If you cannot state the test, a testing subscription is probably early.
Leadpages Grow: repeated pages without a stated traffic cap
Grow is the Leadpages plan to inspect if you need manual A/B testing. Its public pricing lists unlimited traffic, 500 pages and 10 domains, with an annual-billing price and a higher month-to-month price. Check the actual checkout basis: a lower headline price elsewhere on the site can describe a different product or plan. Existing customer agreements may also differ.
Unbounce Experiment: dedicated tests with a visitor allowance
Experiment is the Unbounce plan that lists unlimited A/B testing. Its allowance of up to 30,000 visitors per month matters if paid campaigns can move quickly; compare your real visitor volume before committing. Starter is cheaper and may be enough for a first page, but its five-page and 500-visitor-per-month limits make it a different decision. The better fit depends on your visitor volume, testing routine and total bill.
Instapage and Landingi may fit larger or more specialized campaign operations. Wix, HubSpot and Mailchimp can make more sense when the page belongs inside a website, CRM or email workflow you already run. Compare those when your existing workflow calls for a specific capability beyond the three routes above.
Five checks before you pay
- Publish: Can the chosen plan publish at your own domain, with the page and any required thank-you step?
- Capture: Does the form reach the right inbox, CRM, booking tool or email list? Send a test lead.
- Traffic: Compare any visitor or page allowance with your real campaign plan, including the months you run ads.
- Test: If you intend to compare variants, confirm that the exact plan includes A/B testing. Decide what you will change and what outcome matters.
- Total cost: Check annual versus monthly billing, domains, seats, integrations and any checkout taxes or add-ons.
If the page is live but inquiries are thin, the next purchase may not be software. Check the offer, proof, form friction and follow-up first; our landing-page conversion diagnosis walks through that work. If you need help connecting the page, forms and follow-up, our small-business automation service is an option, after you have chosen the actual workflow.
Questions before choosing
Do I need a separate landing-page builder?
Often no. Try your existing site builder if it can publish a focused page on your domain and deliver its form to the right destination. A separate tool becomes more useful when a specific missing feature, production bottleneck or repeat testing need justifies the added bill.
Which Carrd plan includes forms and custom domains?
Carrd’s public Pro page lists both on Pro Standard at $19/year. Pro Lite is $9/year but omits those features. Recheck Carrd’s live plan page before checkout.
Can I A/B test on the cheapest Leadpages or Unbounce plan?
Do not assume so. For the public plans checked October 9, Leadpages Grow lists manual A/B testing, while Unbounce Experiment lists unlimited A/B testing. Unbounce Starter is a publishing entry point with a small visitor allowance. Compare the exact current plan, billing and feature list before paying.
What if I only need a form?
A full landing-page platform may be unnecessary. Check whether your website or email system can host the page and connect a form. If form routing is the main problem, compare our small-business form builder guide before adding a campaign platform.