Real estate CRM pricing guide
Quick answer: Lofty does not publish fixed base platform prices for Lofty Agent, Lofty Team, Lofty Broker, or Lofty Enterprise on its official pricing page. As checked August 27, 2026, all four platform lanes route to “Request Pricing.” The real number depends on your package, seat count, optional upgrades, and lead-generation programs. Official add-on pricing is more visible, so use that to build a smarter budget before you book the demo.
This guide is for real estate agents, team leaders, and brokers trying to answer a simple question: how much does Lofty cost in 2026? The honest answer is that Lofty is quote-first for its core platform. That does not mean you are stuck guessing. Lofty’s own pricing page tells you which variables shape the quote, and its Help Center publishes prices for some AI and marketing add-ons. The job is to separate official facts from internet estimates, then decide whether Lofty deserves a sales call.
Lofty Pricing Reality Check
If you want a public checkout-style price, Lofty will probably frustrate you. If you want an all-in-one real estate platform that combines CRM, IDX website, automation, AI, and lead-generation options, the quote process can make sense, but only if you enter it with a cost checklist.
Quote-first
Lofty’s official platform page lists Agent, Team, Broker, and Enterprise, but each lane says to request pricing instead of showing a fixed monthly price.
Seats and scope matter
Lofty’s own quote form asks about user licenses, whether you are buying for yourself, a team, or a brokerage, plus which platform and lead-gen features matter.
Some costs are public
Lofty publishes current AI Sales Agent pricing, branding-bundle pricing, office/team add-on pricing, and lead-generation fee details. Those public components can materially change the real monthly budget.
Model total cost
Do not compare Lofty against a simple CRM by base price alone. Compare platform, website, seats, AI, ads, data migration, contract terms, and implementation effort.
Disclosure: TPTK may earn from affiliate links where approved programs are available. This article does not currently use an approved Lofty affiliate link. External Lofty and competitor links are editorial source links unless clearly labeled otherwise.
What Lofty Publishes Officially
Lofty’s official pricing page is the best place to start because it shows the buying structure even though it does not show a simple public base price. The platform section lists Lofty Agent, Lofty Team, Lofty Broker, and Lofty Enterprise. Each one routes to Request Pricing.
The same page says Lofty pricing varies based on platform package, seat count, optional upgrades, and lead-generation programs. That is the key sentence. If two agents get different Lofty quotes, it may not be because one negotiated better. It may be because one quote includes more seats, AI, lead-gen, websites, onboarding, or ad programs.
| Official Lofty lane | Public base price? | What to verify on the call |
|---|---|---|
| Lofty Agent | Request pricing | Ask whether the quote is for one user, which website/IDX features are included, and which AI or marketing tools cost extra. |
| Lofty Team | Request pricing | Ask how lead routing, team reporting, agent subdomains, team ownership, and added seats change the monthly price. |
| Lofty Broker | Request pricing | Ask about office structure, permissions, white-label needs, onboarding, support coverage, and whether agent seats are bundled or tiered. |
| Lofty Enterprise | Request pricing | Ask for custom setup, SSO, data migration, account management, service levels, contract length, and any required minimums. |
What the quote form asks: Lofty’s pricing form asks for user licenses needed, including ranges from 1-2 up to 1000+, whether you need a solution for yourself, your team, or your brokerage, your role, priority platform features, and whether you are interested in lead-generation programs.
Why One “Lofty Price” Is Misleading
Lofty does not publish one checkout price for the core platform, so a single number copied from a directory, forum, or old sales quote is not a dependable answer. The official quote changes with the Agent, Team, Broker, or Enterprise lane; user licenses; optional upgrades; and lead-generation programs.
Use public numbers only where Lofty currently publishes them. For the base platform, ask for a dated written quote. For add-ons, confirm the official Help Center price and whether the item is already included in your package.
Official pricing page
Confirms the four platform lanes, included-feature structure, and quote variables.
Official Help Center
Confirms published prices for specific add-ons, fees, quotas, and service packages.
Old estimates
Use directories, screenshots, and forum quotes only as historical context—not as a current offer.
Official Lofty Costs You Can Verify
Lofty’s base platform is quote-only, but several cost components are public. These are useful for building a line-item budget before a sales call. They are not a substitute for the final written quote.
AI Sales Agent: $60/month for 200 engaged leads
Lofty’s current AI Sales Agent guide, updated July 30, 2026, says the service starts with 200 engaged leads at $60 per month. Additional coverage is sold in 100-lead increments for $30 per month. Lofty also says the quota is a running total of leads the agent is actively working, not a monthly reset.
Branding bundles: $99 or $149 per user/month
The official Branding Bundle guide lists Growth at $99 per user per month and Elite at $149 per user per month. Ask whether a proposed bundle duplicates website, calling, texting, AI marketing, or presentation features already included elsewhere in your quote.
Office and team add-ons: $299/month each
Lofty’s Office and Team Add-Ons guide lists $299 per month for each added office or team. This can materially change a brokerage quote, so confirm the exact organizational structure before comparing proposals.
Lead generation: ad spend plus management fees
Lofty’s official pricing page states a 20% ad management fee for buyer and seller lead-generation programs and a $70/month Home Evaluation Page when seller lead generation is purchased without an IDX site. Its lead-generation FAQ says Google advertising below $600 is not supported and documents a 30-day cancellation notice for Lofty lead-generation campaigns.
Budget rule: Ask Lofty to separate the base platform, users, office/team structure, AI, website and branding items, ad spend, management fees, setup, onboarding, contract length, and cancellation terms on one dated written quote.
How To Build The Real Lofty Cost Stack
The cleaner way to compare Lofty is to build a total cost stack. This keeps you from comparing a full platform against a lighter CRM as if they were the same product. Lofty may be worth more if it replaces your website, CRM, lead capture, AI follow-up, and some marketing tools. It may be too much platform if you only need database follow-up and simple accountability.
Start with the base platform package
Ask which lane you are being quoted: Agent, Team, Broker, or Enterprise. Confirm the monthly and annual prices, setup fees, onboarding, and cancellation terms.
Add seats and team structure
Get written pricing for current users, future users, admin seats, agent subdomains, team reporting, routing, and brokerage-level permissions.
Add AI and follow-up tools
Separate AI Assistant, AI Sales Agent, dialer, texting, chat, and automation features. Ask which are included and which are paid add-ons.
Add lead-gen spend and management fees
For paid leads or branding campaigns, separate ad budget from management fees, required pages, estimated leads, and any minimum contract term.
Pressure-test the contract
Before signing, ask what happens if you cancel, export contacts, move websites, stop ads, remove users, or outgrow the package.
When Lofty Is Worth The Quote Process
Lofty makes the most sense when you want more than a contact database. If your business needs an IDX website, lead capture, CRM, smart follow-up, team routing, reporting, marketing automation, AI lead engagement, and optional lead-generation programs under one roof, a quote-based platform can be rational. You are not just buying software. You are buying a business operating layer.
You want one system
Agents who dislike stitching together website, forms, CRM, AI follow-up, and lead-gen tools may value Lofty’s all-in-one structure.
You have lead volume
The AI Sales Agent and routing features make more sense when you have enough inbound leads to justify automation and fast response workflows.
You run a team
Team leaders and brokerages may value seat management, reporting, agent sites, lead assignment, and shared process more than a solo agent does.
When To Compare Alternatives First
Compare alternatives before booking the Lofty demo if you mostly need a lightweight CRM, if you already have a strong website, or if you want public pricing before a sales call. In that case, the better starting point may be a CRM-first platform, a website-first platform, or a simpler follow-up system.
| Alternative path | Why compare it | TPTK guide |
|---|---|---|
| Follow Up Boss | CRM-first teams that want speed-to-lead, routing, accountability, and integrations without buying a full IDX/lead-gen platform. | Follow Up Boss review |
| Real Geeks | Agents who want a website plus CRM package and need a clearer pricing conversation around included users and add-ons. | Real Geeks pricing |
| BoldTrail | Teams comparing large real estate platforms, especially when kvCORE/BoldTrail pricing or package confusion is part of the decision. | BoldTrail pricing |
| LionDesk/Lone Wolf | Agents exploring simpler CRM history, lower directory-listed prices, or the current Lone Wolf Relationships path. | LionDesk pricing |
Need the CRM decision mapped before you buy?
TPTK can help real estate agents and small teams compare CRM options, clean up the lead path, connect website forms, automate follow-up, and avoid paying for a platform that does not match the way the business actually works.
Improve your website and lead path Map your CRM workflow Email TPTK Call TPTK: 206-468-7620
Lofty Demo Questions To Ask Before You Sign
Bring these questions to the demo so the quote becomes comparable to other real estate CRM platforms:
What is included in the base quote?
Ask for platform fee, seats, setup, onboarding, support, website/IDX, dialer, texting, automation, AI, and lead-gen items as separate lines.
What happens if I cancel?
Confirm contract length, renewal, cancellation window, user changes, data export, website ownership, and whether setup fees are refundable.
Who builds the follow-up system?
Ask whether smart plans, lead routing, forms, automations, AI handoff rules, and reporting are configured for you or left to your team.
Lofty Pricing FAQ
Does Lofty publish pricing?
Lofty publishes its four platform lanes, but Agent, Team, Broker, and Enterprise still route to Request Pricing. Several add-ons and fees do have public official prices.
How much does Lofty cost in 2026?
Lofty does not publish one fixed base-platform price. The final quote depends on the platform lane, seat count, optional upgrades, and lead-generation programs, so compare a written line-item quote instead of relying on an unsupported headline number.
What are Lofty Agent, Lofty Team, Lofty Broker, and Lofty Enterprise?
Those are the official platform lanes shown on Lofty’s pricing page. Agent is oriented toward individual agents, Team toward sales teams, Broker toward brokerages, and Enterprise toward larger organizations with more custom needs. All four show request pricing.
How much does Lofty Sales Agent cost?
Lofty’s Help Center says AI Sales Agent starts with 200 engaged leads at $60 per month. Coverage can be increased in 100-lead increments for $30 per month, and the quota is a running engaged-lead total rather than a monthly reset.
How much does Lofty Bloom cost?
Lofty still documents Bloom separately, but it is only one optional program. Confirm availability, service-area terms, setup cost, and contract requirements directly in your written Lofty quote.
Is Lofty worth it for solo agents?
Lofty can be worth it for a solo agent who wants an all-in-one real estate platform with CRM, IDX website, automation, AI follow-up, and lead-gen options. It may be too much platform if you only need a simple CRM and already have a working website and lead flow.
What should agents ask before signing with Lofty?
Ask for a written quote that separates base platform cost, seats, setup, onboarding, website/IDX, AI, dialer, texting, lead-generation spend, ad management fees, contract length, cancellation, data export, and implementation responsibilities.